Ranking Sainsbury’s Christmas Adverts – 2014 until now
Every festive season, the biggest names in retail compete with excellent storytelling through their Christmas ads. Of all brands that take part each year, Sainsbury’s are consistently one of the best. Here’s our ranking, from worst to best…
11 – A Christmas to Savour – 2021
One of the first Christmases following the pandemic, this ad sweeps through a festive family home…
10 – Big Question – 2023
In 2023, a little girl asks, ‘what does Santa have for Christmas dinner?’
9 – Every Bit of Christmas – 2017
Featuring famous faces such as Ricky Tomlinson and Kermit the Frog, this Christmas rap sums up all the aspects of a British Christmas, sang by lots of different people across the country.
8 – Once Upon A Pud – 2022
In this ad, Countess Alison Hammond sends a boy away to find her a perfect Christmas treat…
7 – Home is Christmas – 2020
A series of 3 ads, focusing around old home video footage, the Christmas ads this year focused around togetherness and remembering the ones we’ve lost, following the pandemic…
6 – The Big Night – 2018
Sainsbury’s 2018 ad focuses on a spectacular Nativity play…
5 – BFG – 2024
4 – Mog’s Calamity Christmas – 2015
In 2015, Sainbury’s brought Judith Kerr’s much-loved cat Mog to life. The clumsy cat accidentally destroys the Thomas family’s Christmas dinner, but the community comes together to help out…
3 – Nicholas the Sweep – 2019
Telling the origin of Sainsbury’s – and Father Christmas – this charming ad is set in 1869, and tells the story of an orphan living in a workhouse, who is helped by Mrs Sainsbury.
2 – The Greatest Gift – 2016
In 2016, Sainsbury’s unleashed this incredible stop-motion musical, with a fantastic message about not worrying about buying expensive gifts – just make sure you give your loved ones your time!
1 – 1914 Christmas Truce – 2014
This stunning advert shows the football match of the famous Christmas Truce of 1914, during the Great War, and marked the 100th anniversary of the event.